Blog
Notes FromThe Field
What we have learned making films that have to keep working long after the shoot wraps.
What A Brand Anthem Is Actually For
An anthem is not a longer commercial. It is the film you point at when someone asks what the company believes, and it has one job.
The Library, Not The Treadmill
Posting every day is not a content strategy. It is a staffing problem that has been renamed.
The Brief Is The Deliverable
By the time a production goes wrong on set, it went wrong six weeks earlier in a conversation nobody had.
One Shoot, Ninety Assets
Derivative content is not what is left over after the real film is finished. It is the reason the shoot is scheduled the way it is.
Who Is Actually On Your Shoot
Ask how many people between you and the camera are being paid to attend meetings about the camera.
The Car In The Garage
Most campaigns do not fail during the shoot. They fail in the four weeks after it, when nobody owns the job of putting the work anywhere.
Start a project
Got a campaign
that has to perform?
No account managers, no telephone game. You’ll talk to the crew actually making the thing, from the first call to final delivery.