The Challenge
Virginia Beach is one of the top tourist beach destinations on the East Coast — easy access, affordable accommodations, the default no-hassle summer escape.
Selling that meant a summer commercial. The window for making it was February, with air dates in March.
The whole project ran on a two-week clock: an in-person introductory meeting with the agency, a proposal submitted and approved, then filming. No margin anywhere in it.
The Work
The agency accepted the proposal quickly and both teams went to work.
Flagship provided production services and handled all producing and directing responsibilities across two full days of filming at four locations. Then we edited and scored the :30 spot in-house.
Shooting summer out of season is a casting, wardrobe, and location problem as much as a photographic one. Every choice has to hold up against a viewer who knows what March looks like.
The Result
A fully developed project — pre-production, production, and post — delivered inside the window.
On the strength of it, the agency asked Flagship back to film their fall spot, which we fully produced and filmed in two days.
