The Challenge
Travel Alberta was early to something that's now standard: using social media influencer content to promote a destination. With influencer marketing becoming a cornerstone of tourism, they wanted to leverage those relationships to engage followers and expand their audience.
The gap in that model is craft. Influencer content is fast, personal, and native to the platform — genuinely valuable, and not the same thing as footage a destination can build a marketing library on. Alberta needed both.
The Work
Flagship participated in an influencer meetup of top social media environmental photographers, several averaging millions of followers.
Working inside that group let us do what a traditional production couldn't: move at the pace of the creators, get to the same locations, and connect with an expanded base of social users — while shooting with an eye for footage that's both beautiful and purposeful.
The Western Canadian landscape does a lot of the work. The discipline was capturing it in a way that would still be usable long after the meetup ended.
The Result
Evergreen content that served across all of Travel Alberta's marketing efforts — a library from a moment, rather than a moment that disappeared into a feed.
