The Challenge
Visit Virginia Beach has an unusual problem: the destination offers far more than its reputation accounts for, all year round, and the best material is the least known.
Case in point — you can camp on a beach located inside a state park. Neither we nor most visitors knew that.
The challenge with a fact like that is resisting the urge to simply announce it. A list of surprising things is still a list.
The Work
Flagship helped Vigilant Creative build a social concept that crafts an experience for the viewer rather than presenting information to them.
The piece is structured as discovery. You arrive at the unexpected thing the way an actual visitor would — by going somewhere slightly off the obvious route and finding it.
The Result
A social piece that reframes a familiar destination as one with things left to find, which is a considerably stronger reason to book than a longer list of amenities.
