04 · Social
One crew.A channel that stays fed.
Shoot days planned around what your brand has coming up. Monthly, quarterly, or one at a time. Each one cut into a library, so the channel never goes quiet.
Why this exists
The usual answer to social is volume: hire someone cheap, post every day, accept that most of it looks like everyone else's. That works until the feed becomes the brand, and the brand looks disposable.
The Social Engine is the other lever. One properly planned production shot with the feed in mind produces a library that runs for months, because the shot list was built for forty pieces instead of one. Verticals, hooks, product beats, talking heads, stills.
Run it once and publish for months. Or put it on a monthly or quarterly rhythm, and the same crew comes back knowing the brand a little better every time.
What’s included
Every part of it, in order
4 stages
- 01
Content planning
What the channel needs for the next cycle, whether that's a month or two quarters. Mapped before the shoot so the shot list serves the calendar.
- 02
Library production
One or two days per shoot, built for volume without dropping the standard. Multiple looks, setups and talent in the same block.
- 03
Platform-native edit
Cut for vertical first, not cropped down from a landscape master. Hooks, captions, and pacing built for the placement.
- 04
The delivery kit
Everything organised, named and dated, in a structure your team can actually publish from.
Deliverables and engagement shape
What lands in your hands
- 30 to 60 platform-native short-form cuts per shoot
- Vertical, square and landscape versions of the key pieces
- A stills library from the same shoot
- Captions and hook variants for testing
- An organised, ready-to-publish handoff
The shape of it
- Typical shape
- 1 to 2 shoot days per shoot
- From kickoff to delivery
- 4 to 8 weeks
- Best for
- Always-on channels, product ranges, e-commerce, recruiting
- Investment
- Scoped to shoot days, library size and cadence, not a per-post rate
Start a project
Got a campaign
that has to perform?
No account managers, no telephone game. You’ll talk to the crew actually making the thing, from the first call to final delivery.