The Challenge
It isn't enough to claim your product is superior — not when you can show it.
STIHL manufactures 275 model variations of handheld outdoor power equipment in North America, ranging from gas chainsaws that drop a large tree in a few cuts to hedge trimmers for weekend yard work. Every one of them needs clear, concise, compelling detail communicated to a wide and varied audience.
Doing that once is a production. Doing it across an entire catalog, consistently, at a pace that keeps up with product releases, is an operating system.
The Work
Flagship produces, films, and edits all product feature and benefit videos for STIHL in the United States.
We work directly with STIHL executives, product managers, and marketing teams to capture the quality and precision built into the products. The format we developed lets the product speak for itself — performance and capability front and center, no narration doing work the footage should be doing.
Flagship handles concept development, project management, pre-production, production, and post. The work ranges from studio product photography to week-long shoots, and the turnkey structure means we react quickly as needs arise rather than renegotiating scope every time the catalog moves.
The Result
A consistent, ongoing content system covering one of the largest product catalogs in the category — the kind of relationship that only exists when the work is reliable at volume.
