The Challenge
Daytona International Speedway had a problem that sounds impossible for an event that size: no evergreen content.
The race reaches an average of 18 million viewers across broadcast and online. But a broadcast feed is built to cover a race, not to market one. When Daytona's agency of record needed footage for upcoming marketing efforts, there wasn't a library to pull from.
What they wanted specifically was the fans' perspective — the experience of being there, which is the thing that actually sells a ticket.
The Work
Two film crews across three days.
The Daytona 500 does not run again if you miss it. There's no pickup day, no second pass at the start, and the moments worth having are simultaneous and scattered across an enormous venue. Two crews were the answer to a coverage problem that a single unit physically could not solve.
We shot from the inside track and pit lane out to the full expanse of the stadium, working every fan angle to capture the experience rather than the results.
The Result
Daytona came away with a content library instead of a highlight reel — enough evergreen material to promote the race well past the weekend it was shot.
