The Challenge
Battery-powered outdoor equipment has one persistent objection: it won't last. Every buyer considering STIHL's Lightning battery line was quietly asking the same question — how long before I'm standing there holding a dead tool?
Specs answer that question in a way nobody believes. A runtime figure on a box is an abstraction.
STIHL wanted to showcase the power of their new battery line with something as innovative as the equipment itself.
The Work
STIHL partnered with the University of Georgia Bulldogs football team to film at their stadium — a venue with a scale that turns the runtime question into a visual one.
Flagship developed the entire concept, designed the storyboard, and executed the shot list. The premise answers the objection by demonstration: here is how much ground one charge covers, at a scale you can see.
The Result
One of STIHL's most viewed videos to date.
The project also produced a :15 cut for YouTube, pushed with a considerable ad budget.
