The Challenge
STIHL is the number one selling brand of outdoor power equipment, built on pushing the limit of what one person can do to maintain their property. The RB 400 pressure washer belonged to STIHL's "pro-sumer" line — serious equipment marketed to the outdoor enthusiast rather than the professional crew.
Flagship was hired to make a feature-and-benefit video. The trap in that brief is that feature-and-benefit videos are usually a list read aloud over product footage, and nobody watches them twice.
The RB 400 needed to speak to STIHL's community of "Real People." That meant the features had to arrive inside a story.
The Work
Turnkey production, start to finish. Flagship developed the entire concept, storyboarded it, and executed the shot list.
The concept committed to the mess — real dirt, real jobs, real before-and-after — so the product's capability is demonstrated by what it removes rather than described in a voiceover.
The Result
One of STIHL's most action-packed and engaging videos to date, with over 435,000 views on YouTube.
The RB 400 went on to become STIHL's number one selling power washer.
