The Challenge
Intravenous therapy is routine, which is exactly what makes its failure mode dangerous. When an IV infiltrates — medication leaking into surrounding tissue instead of the vein — infusion pumps don't detect it, medical professionals may miss it, and patients are often unable to communicate that something is wrong.
ivWatch built a solution for continuous IV monitoring and early detection. Ahead of a medical device launch event in Las Vegas, they needed to tell that story in a way that would raise brand awareness and drive purchase.
They had two weeks of preparation time.
The Work
Flagship handled concept development, pre-production, and production on an accelerated timeline, then hit the road to film in Chicago, Cincinnati, and Virginia.
These were sensitive interviews. The families had lived through the harm the device is designed to prevent, and the footage had to hold both halves of that — the real consequences of infiltration, and the hopeful outcomes ivWatch makes possible — without tipping into either clinical detachment or exploitation.
We produced, filmed, and edited three stories.
The Result
A series that explains the product's benefit and conveys the company's commitment to eliminating patient harm — delivered in time for the launch event, from a standing start of two weeks.
