The Challenge
The Chrysler Museum is not one thing. It's a collection of thousands of priceless works, a glass studio with live blowing demonstrations, an events program, school tours, and a conservation lab restoring art most visitors never see being worked on.
That breadth is the museum's real offering to the community, and it's also the problem. Sixty seconds is not enough time to inventory it, and a film that tries becomes a list.
The brief was to capture the comprehensive offering in a :60 that would inspire someone to actually visit.
The Work
Flagship developed the concept, filmed, and edited.
Rather than cataloging departments, we shot for the feeling of a place with something happening in every room — glass being blown, an exhibit opening in progress, students moving through the galleries, a conservator at work on a canvas.
The cut moves at the pace of curiosity. Each thing you see raises the question of what else is in the building, which is precisely the impulse that gets someone to plan a visit.
The Result
A brand film that delivers the scope of the museum without reciting it — plus a companion piece on the Wonder Studio.
