05 · Product
The Product Launch
The launch film, the feature cutdowns and the stills, built in one production so the product arrives everywhere on the same day.
Why this exists
A launch gets one first impression. Most brands spend it on a spec sheet with music under it: the product turns slowly on white, the features fly in, and the audience learns what it is without ever wanting it.
The Product Launch is built the other way round. We start with the moment the product earns its place in someone's life, and shoot that. The features follow, as cutdowns, animation and stills, so the retailer, the paid team and the sales deck all get what they need from the same week on set.
One production. Everything the launch needs to land, from the :30 to the product page.
What’s included
Every part of it, in order
5 stages
- 01
Launch strategy
What the product changes for the person buying it, and which claim leads. Settled before the boards are drawn.
- 02
Concept and boards
Script, storyboards and a treatment you can sign off on paper, where a change costs nothing.
- 03
Studio and location
The hero shot in the world it belongs in, and the clean studio pass for the features, in the same block.
- 04
VFX and motion
Product animation, compositing and motion graphics where the camera alone cannot show what the thing does.
- 05
Versioning
Cut for retail, paid, social and the product page, in every ratio and length those placements take.
Deliverables and engagement shape
What lands in your hands
- A :30 or :60 launch film
- Feature and benefit cutdowns
- VFX product animation where the product needs it
- Studio product stills and lifestyle stills
- Vertical and square versions for every placement
The shape of it
- Typical shape
- 1 to 3 shoot days, studio plus location
- From kickoff to delivery
- 6 to 10 weeks
- Best for
- New products, new lines, seasonal ranges, retail and e-commerce launches
- Investment
- Scoped to shoot days, VFX and the deliverable matrix, not a rate card
Start a project
Got a campaign
that has to perform?
No account managers, no telephone game. You’ll talk to the crew actually making the thing, from the first call to final delivery.