06 · AI

The AI Workflow

Where AI belongs in a production, where it does not, and how we use it to give you more from the same shoot.

Why this exists

Every agency now has an AI page, and most of them read the same way: a suite of capabilities, a set of generated case studies, and a quiet suggestion that the crew is optional. Our clients have told us, in plain terms, that this is exactly what makes them nervous.

So here is our position. AI is a tool in the workflow, not a product on the shelf. We use it where it makes the work faster and the options wider: previsualising a shoot before anyone flies, roughing a cut, versioning a campaign into forty placements, localising it into three languages. It is very good at that, and it saves you money.

What it does not do is stand in for the real thing. No synthetic customer in a testimonial. No generated frame presented as a shot one. No shortcut that trades away the authenticity you hired us for. Your audience can tell, and so can we.

What’s included

Every part of it, in order

4 stages

  1. 01

    Previs and boards

    Concepts, boards and animatics generated in hours rather than days, so you see the film before the budget is committed.

  2. 02

    Faster rounds

    Rough cuts, alternates and selects turned around faster, so review rounds are about the idea rather than the wait.

  3. 03

    Versioning at scale

    The cutdown matrix, captions and localisation for every placement, produced from the hero without a second edit budget.

  4. 04

    The line

    A written agreement, made before the shoot, on where AI does and does not touch your work. Yours to keep and quote.

Deliverables and engagement shape

What lands in your hands

  • Previs boards and animatics before the shoot
  • Faster review rounds on every cut
  • A larger cutdown and localisation matrix from the same edit
  • A written AI policy for the engagement

The shape of it

Typical shape
Runs inside every engagement above, or as a working session with your team
From kickoff to delivery
Set by the engagement it sits inside
Best for
Brands that want the speed without the synthetic, and teams working out their own line
Investment
Included where it saves you money. Never sold as a line item

Start a project

Got a campaign
that has to perform?

No account managers, no telephone game. You’ll talk to the crew actually making the thing, from the first call to final delivery.

Let’s talkhello@flagshipvisuals.com